Facebook and You: Using the Like Button to Drive Traffic
Posted by Jan in 
How much would you pay for a 500% increase in website referral if you were a major online publisher? 20% of your budget? 50%?
How about 0%? According to a recent presentation by Facebook Director of Media Partnerships, Justin Osofsky, merely integrating the Like button into a website has increased web traffic by outrageous proportions for some very high profile websites. Sites like TypePad, Gawker, NBA.com and Global News have all seen traffic referral increase by a factor of at least two by integrating like buttons into their profiles.
How does this work? We’ll start with a look into the mind of your typical user who uses the like button. These users are the perfect candidates for social media, in addition to visiting 5.3 times more sites from facebook, they also possess an average of 310 friends, 2.4 times more than the average of 130. So in addition to driving traffic more, they possess more influence to drive traffic themselves. The users themselves tend to be younger, with an average age of 34 versus a population average of 51.
So, in order to maximize the proliferation of content of your company page, blog or any other social media object, the like button should be taken into consideration. And in order to maximize results, there are a number of things which can be done to optimize your “like”ability, which we will cover in a later post.
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