Double Rainbow Man Cashes in

Posted by Jan in Uncategorized      57 comments

Sep
21

The saga of Paul “Double Rainbow Guy” Vasquez continues with the release of a new double rainbow application for the iPhone today. When we last covered Double Rainbow Guy, he was slinging photo editors for Microsoft, but this newest of developments may have further entrenched his position as viral sensation gone sellout.

While the Microsoft ad was fairly relevant and the result of clever marketing by the friendly fellas over at Microsoft, this latest development is much less shiny. The app displays a single screen and then superimposes a double rainbow on whatever photo is taken with the iPhone. And it’s a steal at 99 cents.

Whether Double Rainbow Man ends up making a profit of this remains to be seen but one has to wonder at which point he decided investing in an app developer was the best thing he could do with his money. Regardless of what happens, it seems he has gone… ehm.. all the way.

Andy Warhol famously commented that in the future, everyone would be famous for 15 minutes. Perhaps he should have also said that in the future, everyone would try to cash in on those fifteen minutes.

Is this the new model of entrepreneurship? Are we headed towards a dystopian tomorrow in which the entire population vies for attention through Johnny Knoxville-esque antics to survive; meme’ing away to survive? Sound off in the comments.